Covid-19 has changed consumer behavior in a lasting way, and the real estate industry has also had to adapt. In an article published in May, Forbes magazine sheds light on deconfinement trends. In France, 60% of buyers have considered making online visits. This figure shows the trend: buyers want to avoid the risk of contamination and prefer to use remote paperless services.
Between 3D visits available on your website or video conferencing tools for video apartment tours, we help you navigate technology solutions available for the real estate industry. Discover, through this guide, the essential tools to put in place to continue selling and keep your business moving forward.
1
Virtual 360 real estate tours
A virtual tour allows your website visitors to thoroughly explore each room with 360° movement where you can see every angle and perspective. Using this technology makes it possible to qualify your prospective home buyers as technology has put more information in the hands of buyers. It is possible to sort the interested people before they even come into contact with you to ask further questions or request to view the property in-person. This solution also gives a reasonably faithful rendering and allows website visitors to imagine the layout of the rooms of the apartment or house you offer.
The downside to this solution is that it can discourage your potential customer from engaging in conversation with you. Indeed, some valuable details can go unnoticed with the 360 visit; it can be a recently changed valve or the fact that there is an air conditioning device or heated floors. Such details can add value to buyers and help them make their final decision.
2
Interactive 3D visit for new real estate listings
3D models allow you to highlight the dimensions and the depth of properties under construction. With this technology, you can project your customers into their future homes. For example, you will enable them to preview how the property would look at different times of the day and give them a preview of common spaces inside and outside the building. Customization of certain aspects of the unit may also be possible; you can, for example, showcase different materials for kitchen countertops or floors. For new constructions, the 3D interactive visit undoubtedly adds a futuristic feel to your business. It can be a great tool to fuel the conversation with potential buyers and help convert them to future homeowners.
3
Real-time visit with AR capabilities
Thanks to certain solutions, it is also possible to give property tours, both remotely and in-person. Beehivr provides you with everything you need to meet clients remotely and provide virtual tours all in a single app. You can invite your customers by email or SMS thanks to one link click. It is very important to specify that there is no installation or plugin required, which is a considerable advantage in improving the customer journey. It reduces friction and disappointment along the customer journey. Beehivr is designed and imagined to support real estate agents during the client meeting. Your properties catalog, your marketing and sales collaterals, as well as customer profiles, are readily available at your fingertips. The “wow” effect is also guaranteed thanks to the AR module, which allows you to project objects and furniture in the space.
Finally, at the end of each visit or meeting with your prospects, you can instantly follow-up with a “meeting summary,” which includes notes, property sheets or documents you want to share with your prospects. This feature is extremely valuable because it allows you to follow up with your client in no time and displays professionalism.
The “wow” effect is also guaranteed thanks to the AR module, which allows you to project objects and furniture in the space.
These were our technology must-haves for real estate agents. We hope that this article helped you find your way among all the existing technologies for the real estate industry.
For more information on Beehivr, contact us here.